The charity benefitting from the August competition is Phumula Children’s Care Village, based in Welbedacht East between Chatsworth and Umlazi. The Welbedacht area comprises is an RDP settlement and is a society ravaged by poverty. Phumula Children’s Care Village provides residential care for orphaned and vulnerable children. The charity was established to shelter children who are either abandoned, homeless or orphaned mainly due to HIV/Aids which is prevalent as the direct social impact of economic struggle in lower-income communities. They believe in their motto to Rescue a Child, Restore a Life, and Release a Star – a perfect place for StarBaby to help make a difference!